WaaPharma is a WhatsApp-based clinical AI that helps pharma companies engage doctors with approved medical content — on a channel they already use every day.
Field reps have limited face time with doctors. After the initial detail, clinical engagement drops sharply — leaving questions unanswered and prescribing decisions unmade.
Approved product information, clinical studies, and treatment guidelines are locked in files doctors never open. Knowledge doesn't reach the point of prescribing.
After a product launch event, there's no structured way to field doctor queries, surface sample requests, or escalate medical affairs questions — without adding headcount.
Doctors receive a WhatsApp invitation from their rep. One tap launches a branded AI clinical assistant — no app download, no login, no friction.
Your field rep sends a personalised WhatsApp message with a "Launch WaaPharma" button. The doctor is verified and onboarded in seconds.
A guided menu appears inside WhatsApp — Cardiometabolic, Nephrology, Neurology, and more. The AI instantly personalises to that clinical context.
Doctors ask about product portfolios, molecules, drug interactions, clinical evidence, and treatment guidelines — and get accurate, approved answers 24/7.
Every query, sample request, and medical affairs escalation is tracked in real time. Regional managers see adoption, usage, and clinical query breakdowns by product.
Doctors ask natural questions about your products. The AI answers from your approved content library — molecules, evidence, dosing, interactions.
Each doctor selects their specialty. The AI tailors its knowledge base and product focus to their clinical world instantly.
Track onboarding rates, usage by doctor class, total queries, sample requests, and medical affairs escalations — live, by region and product.
Every answer is drawn from your medically approved content. No hallucinations, no off-label information — built for pharma regulatory requirements.
New product? Upload your content, configure the therapeutic area, and your AI clinical assistant is live on WhatsApp within 48 hours.
| Capability | WaaPharma | Traditional CRM | Rep-only model |
|---|---|---|---|
| Doctor adoption | ✓ High — familiar WhatsApp UI | ✗ Low — new app required | Limited to rep visits |
| 24/7 clinical support | ✓ Always on | ✗ Business hours only | ✗ Unavailable |
| Approved content delivery | ✓ Automated, compliant | Manual, inconsistent | Rep-dependent |
| Real-time query analytics | ✓ Live dashboard by product | Periodic reports | ✗ None |
| Medical affairs escalation | ✓ Automated flagging | Manual ticketing | ✗ Ad hoc |
| Go-live time | ✓ 48 hours | 3–6 months | — |
Tell us about your team and we'll show you exactly how WaaPharma would work for your product launch.